Screen Shot 2015-10-09 at 9.45.01 AM

We just love when stars use their spotlight for good, and that’s exactly what up-and-coming actor Mitchell Kummen is doing for World Mental Health Day on October 10. Mitchell, who plays Jeff on the UP Network’s new hit drama Ties that Bind, is taking a moment to shine a light on the issue of mental health by promoting the Amanda Todd Foundation’s Light Up Purple campaign. The organization was formed to honor the legacy of Canadian teen Amanda Todd, a victim of cyberbullying who ultimately committed suicide. The Light Up Purple campaign seeks to provide mental health education, awareness and advocacy all across the world.

World Mental Health Day is Saturday October 10, and you can help Mitchell and others spread awareness by using the hashtag #lightuppurple and #worldmentalhealthday. Check out the video below that Mitchell and friends produced to honor Amanda Todd and bring awareness to this important issue.