Hartley

You met Willa Doss, co-founder of willa Cosmetics, in the pages of Justine. Now get to know willagirl representative Hartley Messer, see what it’s like to run your own business and find out how you can get in on the action!

Why did you decide to become a willagirl?
I decided to become a willagirl because it is an amazing opportunity to manage my own business, earn money and learn valuable life skills. Becoming a willagirl has boosted my confidence, introduced me to great girls across the country and given me a chance to become a strong, independent teenager!

What’s the best part of being a willagirl?
Personally, the best part of being a willagirl for me has been communicating with girls across the country! It is super interesting how we are all young, powerful girls. I have been lucky enough to speak on what we call “willa webinars,” and share my willa story and listen to others. I’ve already met new friends across the country who will be there to support me as my business and I grow and I am super excited for what is to come!

What makes willa products different from all the other cosmetics and skincare lines?
I tell my customers at parties that what separates willa from other cosmetics and skin care lines is that it was designed by girls for girls! Every product has a unique twist to it that encourages girls to take care of their skin.

What’s your personal favorite product in the willa line?
I would have to say that my favorite product is the Face of the Day SPF 30. Before I discovered will I would’ve never thought I’d be saying I loved wearing sunscreen every day of the year, but being a willagirl has taught me how much skin damage can happen from everyday sun exposure. Face the Day’s color tint gives girls a glowing look and makes them feel super confident and ready to “face the day.”

Tell us what the college savings match program means to you as a willagirl.
The college savings program was a big part of what got my parents on board with the willagirl movement. The fact that willa can match up to $2,500 a year is amazing. I put 50% of my earnings in my savings account. That’s money towards my future and more exciting things to come. It’s exciting to know that I am given the opportunity to do that of myself at such a young age.

What have you learned about running a business?
I have always struggled with time management skills (especially when I’m procrastinating studying for finals!), but since becoming a willagirl I have discovered that setting long-term goals is what works best for me. Setting long-term goals has expanded my business and has also helped me with studying for exams, practicing my behind-the-back lacrosse goal and acing my front flip on the trampoline! Having my own business has forced me to out of my comfort zone and reach out to girls outside of my usual social group. I have been in touch with great girls I would probably have never really talked to or met if I hadn’t become a willagirl. Some of these girls have become really close friends and big supporters of my business. Every day I’m learning how to become a more effective leader to the rest of my willa team. I look forward to what is to come and all I have left to learn.

What advice would you give other girls about doing this kind of work?
My advice would be to be courageous and and push yourselves out of your comfort zone. Try something new. If you don’t usually speak in front of groups of girls, now is your chance to learn. Host a willa party and inform girls about taking care of their skin. Learn helpful life and business skills while having fun!